For Hub City Times
MARSHFIELD — The Marshfield Convention and Visitors Bureau (CVB) is celebrating the arrival of two Kodiak bear cubs with a sales promotion that aims to bring travelers to the J.P. Adler Family Kodiak Bear Exhibit at Wildwood Zoo. With the help of a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, the promotion will bring together local hotels, restaurants, and Wildwood Zoo to advertise sales packages with the goal of drawing visitors to see the bear cubs and their state-of-the-art habitat. Wildwood Zoo is one of only three zoos in the continental U.S. with Kodiak bears and the only zoo to feature two Kodiak cubs.
“The bear cubs put Wisconsin and the Wildwood Zoo in the national spotlight as one of the few places to see Kodiak cubs as well as observe and celebrate the diversity of wildlife found in North America,” said Tourism Secretary Stephanie Klett. “We are thrilled to be a part of a promotion that will welcome visitors from across the region to view the cubs while creating a positive impact in the Marshfield community.”
In the fiscal 2015 year, the Department of Tourism funded 59 JEM projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $31 million.
The sales promotion will feature hotel packages, restaurant gift cards, opportunities for special zoo tours, complimentary drinks, and other coupons that will support Marshfield’s restaurants and hotels and Wildwood Zoo. The Marshfield CVB aims to draw 13,300 visitors for an estimated economic impact of $289,000. The $34,500 JEM grant will go towards print, billboard, broadcast, online, and social media advertising.
“The Marshfield CVB is proud in working with the community to bring this unique attraction to the city,” said Matt McLean, director of the Marshfield Convention and Visitors Bureau. “The Wildwood Zoo has been voted by the public as the top attraction to our community, and this only reinforces the fact that people need to visit Marshfield to see our free zoo and enjoy all Marshfield has to offer.”