YPWeek Wisconsin expands to include 25 communities
2017 Bubbler Awards applications open
For Hub City Times
MARSHFIELD — Marshfield Young Professionals and NEWaukee recently announced that YPWeek Wisconsin would expand to include the 25 following communities in 2017: Ashland, Door County, Eau Claire, Fond du Lac, Fox Cities, Green Bay, Hayward, Kenosha, La Crosse, Oshkosh, Madison, Manitowoc, Marinette, Marshfield, Milwaukee, Phillips, Portage, Platteville, Racine, Sheboygan, Stevens Point, Superior, Waukesha County, Wausau, and Wisconsin Rapids. YPWeek Wisconsin will run April 22-29 with each community presenting a variety of programs that empower young professionals to take ownership and pride in their home towns.
YPWeek Wisconsin is modeled after a program started by NEWaukee in 2012 that offered a weeklong series of events focusing on discovery, adventure, and meaningful conversations about the issues that matter to young professionals in the Milwaukee area. YPWeek Wisconsin has continued to reach across the state with the support of the Wisconsin Economic Development Corporation since 2015, and its participants have collaborated with the agency on a communication strategy designed to retain, excite, and grow the state’s talent pool. YPWeek will incorporate “THINK-MAKE-HAPPEN,” the initiative’s guiding brand statement, as an organizing theme.
After two years of expanding YPWeek Wisconsin, NEWaukee has built the nation’s largest millennial talent network. YPWeek Wisconsin currently showcases 25 communities, but the intention is to include all 72 Wisconsin counties.
“YPWeek taps and channels the passion Wisconsin’s young professionals bring to the workplace to help build and sustain Wisconsin’s strong workforce and high quality of life,” explained Angela Damiani, CEO and co-founder of NEWaukee. “Through YPWeek we have created the nation’s most comprehensive and collaborative talent engagement strategy.”
The statewide initiative also features the 2017 Bubbler Awards: Best Places to Work for Young Professionals in Wisconsin. The Bubbler Awards highlight companies that have made strides to accommodate the interests of a shifting workforce.
There is a common perception that millennials are discontent or disinterested in traditional forms of employment. These awards showcase the reality of how many Wisconsin-based companies are adjusting and creating environments that allow young professionals to call this state home.
The nomination and selection process establishes a framework for existing and emerging young professionals throughout the state to collaborate and brand Wisconsin as a workplace destination for millennials. The evaluation centers on what millennials are looking for in today’s workplace, including competitive salary and benefits, opportunity for advancement, work-life balance, and employee and community engagement. The application window will close Feb. 28, and the Bubbler Awards winners will be announced on March 6.
For more information about YPWeek Wisconsin 2017, visit ypweek.com.