By Bailey Cichon
MARSHFIELD — The Marshfield Mall was packed for the annual prom fashion show hosted by Circle the Date on Jan. 14. Circle the Date hosted both a prom and bridal show to display the store’s fresh styles for the 2017 season.
The prom show’s biggest appeal was a free prom dress that was given away to a lucky girl in the audience.
“To me, (giving away the prom dress) was one of the most exciting parts (of the show). I thought it would be nice to draw in the younger crowd into our Marshfield Mall. They’d come and see a dress that they didn’t realize was available in the Marshfield area,” said Jenny Kilty, owner of Circle the Date.
Models wore ball gowns, mermaid gowns, and slim dresses in a variety of florals, prints, and colors.
“I like to show if the dress comes in different colors,” added Kilty. “The show is a nice way to display a variety of our dresses on different sized-girls.”
“We picked up Mac Duggal (as a designer) this year, and they have some more bold, unique patterns. Mori Lee, the other prom designer we carry, is trying to go away from ball gowns, so most of their dresses are more of a slim dress or a two-piece, but this area still has a high demand for some big ball gowns,” said Kilty.
The prom show is Circle the Date’s effort to encourage shoppers to buy early.
“At Circle the Date, we register our prom dresses. We will not sell the same dress in the same color to the same school twice. We will, however, sell that dress in a different color,” added Kilty. “If a girl has her eye on a dress, it’s smart to get in early before her dress is sold to someone else at her school.”
“The staff and myself and the (models) had a lot of fun. I feel like we represented what we had in our store really well,” said Kilty.